Social Media Optimization

Social platforms help you connect with your customers, increase awareness about your brand, and boost sales and lead generation.

Why SMO is essential for every business

Every business has there own budget for marketing and promotion. Some businesses spend thousands of dollars every week on ads and promotions. Printing ads in newspapers and magazines are the best example amongst others such as Flyers, Flex, Canopy, Tv ads, Radio ads etc.

These legacy methods of marketing have a small cover area and a very vivid customer reach. The cost involved is great when compared with the possibility of conversion. Because of the low ROI, most businesses choose not to go this route.

So how do businesses with a low marketing budget become brands?

The answer is simple, Go Online!

Search engine optimization and social media optimization are some of the most effective means of branding. So much so that some of the largest brands have taken the online direction and have completely discarded the traditional methods. Now Online Branding can be broken down into two wide categories-

  1. Search Engine Optimization(SEO)

  2. Social Media Optimization(SMO).

Social Media Optimization is the most effective method in building a brand’s identity, as well as its productivity. For SMBs it becomes somewhat concerned when it comes down to marketing and promotion budget. The prime importance in marketing strategy for a company is built around the actual figures and budget, to keep your cost under control and also get the best possible result.

With an effective strategy and knowledge about the upcoming trends, even the smallest of budget can work wonders in brand awareness and comeback.

If you are an SMB or VSB and are actively looking to grow your company/business more effectively, then you require an efficient marketing strategist that can promote you as a brand on a tight budget. ZiZoRa Inc can help you achieve all your goals and targets, keeping your ideology and pocket in mind.

Advantage of SMO

Brand Loyalty

Engaging with your customers and leads on social media helps you build stronger customer relationships. This can set you apart from your competition by showing your audience how your brand is different and reinforcing that your business cares about its customers


Social Media also helps you to create Brand Awareness, as it increases awareness about the new products or services, that have been launched and helps the organisation to connect to its clients.

Generate leads

Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads

Better SEO Rankings

Social Media always tends to value content and the experience of the user while interacting. Search Engines looks for signals that help them with ranking pages and the different aspects of social media help with better rankings.


There are various free offers that Social Media provides like forum posting, blogging etc. but there are multiple paid options like Facebook Ads, Twitter Ads etc. which are extremely cost-effective in comparison with the success rate that it provides.


Social Media provides the owner with the capacity to deliver, an accurate and deep understanding of the product and service they provide the user or their customers with.

Need MORE engagement on Social Media Handles ?

We are an Upcoming SEO & SMO Agency openly accepting new clients.

We can Help You create more engaging social media posts that will eventually help you bring new visitors an open a whole new world of possibilities.

Frequently Asked Questions

Adding social media would help you increase your digital presence, attract customers, expand your reach, receive consumer feedback, increase customer loyalty, including international markets and boost up your revenue by building consumer networks.   

Dedicating a professional to handle your social media accounts is an important part for your digital marketing strategy, as the marketing trends are always changing and a professional will always keep up with it. The professional would also strategise the post unlike any other who would just post randomly causing no effect and they would also help in building your audience.

Facebook, Instagram, Messenger, YouTube, LinkedIn and Twitter are the major potential social media accounts for business. Pinterest and Snapchat are social media sites mainly targeting the youth.

Advanced skills that are required by the companies from the professionals they hire, for SMO services to get the best possible results are Aptitude to learn, Outstanding Communication, Analytical skills, Content Management, Strategic planning, Authenticity and Goal orientation. 


  • Better User Experience
  • Easy navigation
  • Authoritative Content
  • Social Media Extension
  • Trending UI/UX
  • Mobile-First Approach

YES! Social Media Optimization helps you in creating your brand image or your social media profile. It is also essential to optimize every word that you write to make the best sales.